Sunday, January 1, 2017

Hollywood actors are scrambling to protect their image rights after their death

Tuesday's death of actor Carrie Fisher, who played Princess Leia in Star Wars, set off waves of remembrance among fans - but also speculation over her character's return in yet-to-be-filmed episodes. Filmmakers are tapping advances in digital technology to resurrect characters after a performer dies, most notably in Rogue One: A Star Wars Story. The film, in theatres now, features the return of Grand Moff Tarkin, originally played by a long-dead actor. The trend has sent Hollywood actors in the here-and-now scrambling to exert control over how their characters and images are portrayed in the hereafter. "Celebrities are increasingly involved in making plans to protect their intellectual property rights," said Mark Roesler, an attorney and chairman of CMG Worldwide, an agency representing celebrity estates. "They understand that their legacy will continue beyond their lifetime." Roesler said at least 25 of his clients are engaged in actively negotiating the use of their or their loved ones' computer-generated images in movies, television or commercials. Employment contracts govern how they can be used in a particular film or commercial, while a performer's will can address...

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