Sunday, April 3, 2016

New theme park in LA hopes to buy into Harry Potter’s world

Guests eating lunch inside Three Broomsticks, an aged rustic tavern, in Hogsmeade Village at the theme park.

From the cobblestone alleyways to the snow-capped roofs, fans of Harry Potter will be able to immerse themselves into a new Wizarding World attraction at Universal Studios Hollywood. The Wizarding World of Harry Potter, opening on Thursday, brings to life the quaint town of Hogsmeade from author J.K. Rowling's seven-part Harry Potter books and subsequent films, and it caps off a five-year revamp across the park. Comcast Corp.-owned Universal Studios Hollywood has introduced new rides capitalising on the box office success of franchises Transformers, Despicable Me and Fast & Furious, as well as expanding The Simpsons attraction. But the Wizarding World is what the theme park is banking on. Comcast reported a revenue increase of 27 per cent to $3.3 billion from its Orlando, Florida, and Hollywood, California locations in its 2015 year-end report. The company said revenues were bolstered by Orlando's new Harry Potter world, which features two lands, Hogsmeade and Diagon Alley, connected by the Hogwarts Express train. An additional ticket is required to visit both lands in one day. Hollywood's Wizarding World features two rides, one within the castle-like structure of the Hogwarts...

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