Embracing change is better than resisting it, Didem Un Ates, global partnerships director at Microsoft Accelerators, says. In what ways are start-ups disrupting traditional set-ups? Disruption can happen in every business dimension one can think of, from product, service, time to market and time to serve customers to distribution, payment models, and channel to market. We are seeing disruption in all sectors and in all elements of the value chain across the world. Some researchers have grouped these disruption models into eight areas, namely digital stores, content hubs, sharing hubs, promoters, aggregators, discriminators, crowd sourcers and matchers. However, I would imagine there are and will be more models than these. For traditional businesses, is it a matter of beating start-ups or joining them? Our view is that embracing change is always going to be better than resisting it. Start-ups offer traditional businesses vast opportunities for innovation, sensors to market, better, faster cycles to market, cost efficiency and culture change to enable sustainable growth and success. And, of course, traditional businesses offer start-ups significant opportunities for access to...
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