Sunday, February 28, 2016

Burberry to start sales immediately after show

This season Burberry has rocked the industry somewhat but declaring that they will start selling their collections immediately after the show. They are also moving away from 'seasonal' shows and showing multiple seasons in one show twice a year. Tom Ford and Vetements have also made similar declarations with slight differences. These declarations might give way to changes across all of the major fashion weeks. It is has definitely given rise to a lot of discussion as to whether there really is too large a time period between when the collection is shown to when the consumer is able to buy it. Will we be already bored of what we are seeing now next Winter? There are already rumours afloat of fashion weeks being abolished - it remains to be seen what will actually happen. The Burberry show this year was staged in a slightly different format, a longer and curved catwalk meant more people were closer to the models and able to feel more involved. This is in all likelihood the most anticipated show at London Fashion Week. The collection presented was a collection about many different things, it did not follow a specific theme - every look was quite different from the other. One might...

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