Malta is this month set to welcome two big-budget commercials which will utilise the country's unique locations as the backdrop for their marketing campaigns, the Malta Film Commission said. It said in a statement that apart from generating consistent work throughout the whole year for local crews, such campaigns also captured Malta's beauty and were a unique form of indirect tourism advertising. The commission said it was actively working to push Malta as an ideal location not only for feature films and high-end television productions but also for commercials. "It is for this reason that discussions are now underway to incentivise this specialised market to strengthen the film servicing industry." As applications for the Malta Co-Production Fund 2015-2016 are currently being evaluated, the Film Commission will, in the next few weeks, announce new initiatives aimed at enhancing the quality of local filmmaking, it said.
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